Free Trials → Paying Customers

You already paid to acquire your trial users. Most never convert.

We install a system that reliably moves them to paid.

Get More Paying Customers
30-minute call · No prep · We'll tell you if this is a fit

Guaranteed. Or You Don't Pay.

if we don't improve your free-to-paid conversion rate, you don't pay.

What We Do

We install a system that:

Identifies which trial users are stuck

Your usage data shows us who's stuck, why, and what will move them forward

Tells you exactly what message gets them unstuck

No guessing. No useless 'just checking in' emails.

Drives them to first value before the trial expires

A repeatable system that turns trial usage into paid conversion.

The Guarantee

If we don’t measurably improve your free-to-paid conversion rate, you don’t pay.
No partial credit.
No No "best effort."
No excuses.

We define the baseline together on Day 1.

If the number doesn't move, the invoice disappears.

How It Works

Weeks 1–2
Install the Decision Engine

Your usage data shows us who's stuck, why, and what will move them forward

Weeks 1–2
Weeks 3–4
Build the Golden Path to First Value

We define the exact 3–5 actions a trial user must complete before they convert.

Weeks 3–4
Weeks 5–8
Conversion Starts Moving

Trial users hit value faster and convert more consistently

Weeks 5–8

What You Get

Everything you need to transform trial users into paying customers

Weekly Action List

who needs outreach and exactly what to say

Documented Golden Path

Your documented Golden Path to First Value

Behavioral Segmentation

who to message, when, and why

AI Decision Engine

AI decision engine trained on your product and trial data

You also get:

90 Days Tool Access

90 days of tool access + Slack support

Lost Customer Survey

Lost Customer Survey (so churn doesn’t shift downstream)

Founder Strategy Session

1-hour strategy session with the founder

Who This Is For

Subscription SaaS teams running a free trial or freemium model who want more paying customers without increasing ad spend.
You should have:

40+ new trial signups per month

A clear activation moment in your product

The ability to email or message trial users

Your product solves a real, expensive problem

If you’re too early, we’ll tell you. If you’re already optimized, you won’t need us.

Why This Works

This system comes from 12+ years leading
Customer Success teams —
building activation and conversion systems used at scale.
We’ve simply productized it so early teams can use it before hiring a full CS function.

The Only Real Choice

You can keep guessing why trial users don’t convert — and keep bleeding revenue.
Or you can install a system that fixes it, starting next month, with zero risk.
Get More Paying Customers
30-minute call · No prep · We'll tell you if this will work before you commit