For product-led B2B SaaS with a free trial
Your free trial is where revenue leaks.
We seal it.
Revenue Landscape installs the Trial Conversion Engine — a fixed-scope, 90-day system that turns more of your free trials into paying customers. We set a baseline on day one and measure the lift. If conversion doesn’t go up, you don’t pay.
What We Do
You're paying to fill a trial funnel that quietly empties.
For self-serve SaaS, the gap between "signed up for the trial" and "put in a card" is usually the single largest revenue leak in the business — and the least understood. Most teams pour more traffic into the top of the funnel instead of fixing the conversion that happens after sign-up. We do the opposite: we find why trials stall before first value, and we build the system that gets them paid.
One problem. One offer. One path. No retainers, no menu of services.
0.03% → 5%
Sustained trial-to-paid conversion for one B2B SaaS (AI automation) client after we installed the Trial Conversion Engine. Same traffic. Same product. The lift came entirely from fixing what happened inside the trial.
How it works
How the Trial Conversion Engine works
A fixed 90-day engagement in three phases. Frameworks are ours; the system stays with you.
Phase 1 — Diagnose
Find the Golden Path
We map the route your best converters actually take to their First Value Moment, then score your trial against the 10 Laws of Conversion to find exactly where it breaks.
Phase 2 — Build
Install the Proof Loop
We build the system that gets more trials to first value and proves the product's worth before the trial ends — segmented by the 4-Profile System (Ghost, Explorer, Builder, Power User).
Phase 3 — Prove
Measure a live cohort
We run a real cohort against your day-1 baseline, measure the lift with the Delta-Only Attribution Model, then hand the working system to your team.
Who it's for
Built for a specific kind of SaaS.
A fit if you're…
- B2B SaaS with a real free trial and a self-serve / product-led motion
- Typically under $10M ARR, with the trial-to-paid gap as your main leak
- Tracking in-product events, with at least some users converting without a sales call
- HQ’d in the US, Canada, Australia or New Zealand (or with a US user base)
Not a fit if you're…
- A pure white-glove, sales-led motion with no self-serve trial
- In a high-compliance vertical (cybersecurity, fintech, healthcare)
- Running a product with no in-product telemetry
- EU / government / EU-funded
If you’re not a fit, we’ll tell you on the call. We take one client per month — the work only works when it’s the right one.
Built from inside the machine.
I’m Michael, founder of Revenue Landscape. I spent 14+ years operating B2B customer success from the inside — building the onboarding, activation, and retention systems, not advising on them from the outside. The Trial Conversion Engine is the system that came out of that work.
Your trial-to-paid conversion goes up against a documented day-1 baseline within the engagement — or you get a full refund plus $5,000. No strategy decks left on a shelf. Either the number moves, or we pay you for the time.
Why us
Want a second set of eyes on your trial funnel?
Book a call and I’ll walk through your funnel with you live — no deck, no pitch. A direct read on whether we can move your trial-to-paid number, and whether you’re a fit. One client a month; if it’s not you, I’ll say so.