About Revenue Landscape
Revenue Landscape is a one-person consulting firm that fixes one thing: the gap between a free trial and a paid account. I’m Michael — I’ve spent 14+ years as a customer success operator inside B2B SaaS, and I started this firm because trial-to-paid conversion is where most self-serve products quietly leak the majority of their revenue, and almost nobody owns it.
I’m not an agency and I’m not a coach. I do the work myself, one company at a time.
The one problem I solve
Most product-led companies pour money into the top of the funnel — ads, signups, activation emails — and then watch trial users evaporate before they ever pay. The instinct is to add more: more onboarding steps, more nudges, more features. Usually the fix is the opposite. There’s a specific path your best users take to their first real win, and everything that isn’t on that path is drag.
That’s the whole job of the Trial Conversion Engine — my single offer. Ninety days, fixed scope, three phases: Diagnose (find the Golden Path and score your funnel against the 10 Laws of Conversion), Build (install the Proof Loop so users reach their First Value Moment faster), and Prove (measure a live cohort against a documented day-one baseline, then hand it off).
How I keep score — honestly
Most consultants take credit for every good number that happens on their watch. I use a Delta-Only Attribution Model: I only count the lift above where you already were on day one. If your conversion was already climbing before I showed up, that trend is yours, not mine. It’s a harder way to keep score, and it’s the only one that tells you whether the work actually paid for itself.
One client — a B2B SaaS product in the AI automation space — went from 0.03% trial-to-paid conversion to a sustained 5%. I can’t name them, and I won’t invent a logo wall to look bigger than I am. What I can do is show you the mechanism and stake real money on the result.
The guarantee
Conversion goes up against your documented day-one baseline by Day 90, or you get a full refund plus $5,000 for your time. I take one client per month, so the work gets my full attention — and so I only say yes when I actually believe I can move your number.
Who this is for — and who it isn’t
This is built for B2B SaaS companies with a real free-trial or freemium motion, usually under $10M ARR, where users can reach value on their own and some already convert without ever talking to sales. You need in-product event tracking — if you can’t see what users do, I can’t find the leak.
It isn’t for everyone. If you sell exclusively through a white-glove sales team, have no product telemetry, or operate in a high-compliance vertical where the trial is gated by procurement — cybersecurity, fintech, healthcare, EU-funded or government work — I’m probably the wrong call, and I’ll tell you that on the first conversation rather than take the engagement.
Let’s find your leak
Want a second set of eyes on your trial funnel? Book a call and I’ll walk through your funnel with you live — no deck, no pitch. If I can’t see a fixable leak, I’ll tell you that too.
Not ready for a call? Get PLG strategies for turning trials into paying customers, straight to your inbox. One PLG idea a week → subscribe