Book a call

Thirty minutes, live, on your trial funnel. No deck, no pitch. Want a second set of eyes on your trial-to-paid funnel? Book a call and I’ll walk through it with you live. If I can’t see a fixable leak, I’ll tell you that too.

What we’ll actually do

• You show me your trial funnel — the numbers you have, the product, and where people drop.
• I map your Golden Path and where the First Value Moment is landing (or isn’t).
• We find the leak between signup and paid — the single one that’s costing you the most.
• You leave with a straight read on whether it’s fixable, and whether we’re a fit to fix it together.

Who this is for

This call is built for B2B SaaS with a real free trial or self-serve motion, usually under $10M ARR — where users can convert without a sales call, you have in-product tracking to see what they actually do, and the gap between free and paid is your biggest revenue leak.

It’s not a fit for pure sales-led motions, products with no telemetry, or high-compliance verticals where the trial isn’t the path to revenue. If that’s you, I’ll say so on the call rather than burn your thirty minutes.

Why the read is worth your time

• 14+ years running customer success and post-sales revenue — operator, not a marketer.
• One anchor result: a B2B SaaS product went from 0.03% to a sustained 5% trial-to-paid conversion. Anonymized, but real and auditable.
• The work runs on one system — the Trial Conversion Engine — with the Proof Loop measuring lift against your own day-1 baseline. Delta-Only Attribution means I only count the lift I actually caused.
• If we work together, the guarantee is simple: conversion goes up versus a documented baseline by Day 90, or you get a full refund plus $5,000.
• One client per month. That’s a solo-delivery constraint, not scarcity theater.

Grab a time

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