Seven Trial Numbers. One Sets the Rest.
Founders track seven trial numbers. Five of them only move when activation moves. Here is the one to fix first, and the two fastest ways to fix it.
Every Trial User Is One of Four People
Trial email built on the calendar sends the wrong message to everyone. The 4-Profile System segments by behavior: Ghost, Explorer, Builder, Power User.
The Golden Path: The One Action That Predicts Conversion
Your paying users all did one thing the churned ones didn’t. How to find your Golden Path — and the setup-step trap that kills most onboarding.
The 10 Laws of Conversion: Where Trials Are Won
Your trial conversion rate is set by ten upstream decisions, not your onboarding emails. The 10 Laws of Conversion scorecard and how to run it.
Free Trial or Freemium? Four Questions Decide
Most SaaS teams copy a competitor’s free model. Four questions decide whether a free trial, freemium, or reverse trial actually fits your product.
The Math Behind Your Value Gate
Most SaaS teams set the paywall by instinct and leak revenue at both ends. Gate just past the First Value Moment, and meter on units of value—not days.
You Have 60 Seconds
Trial users give you about one short first session. Design it around a single First Value Moment—and cut everything that doesn’t lead there.
Why PQLs Beat MQLs
PQLs close 5-6x better than MQLs at 25-40% lower CAC – yet only ~25% of PLG companies define one. Here’s how to score leads on product behavior.