Free Trial or Freemium? Four Questions Decide
Most SaaS teams copy a competitor’s free model. Four questions decide whether a free trial, freemium, or reverse trial actually fits your product.
Michael
July 29, 2026
Most SaaS teams copy a competitor’s free model. Four questions decide whether a free trial, freemium, or reverse trial actually fits your product.
Most SaaS teams set the paywall by instinct and leak revenue at both ends. Gate just past the First Value Moment, and meter on units of value—not days.
Trial users give you about one short first session. Design it around a single First Value Moment—and cut everything that doesn’t lead there.
PQLs close 5-6x better than MQLs at 25-40% lower CAC – yet only ~25% of PLG companies define one. Here’s how to score leads on product behavior.
