Why PQLs Beat MQLs
PQLs close 5-6x better than MQLs at 25-40% lower CAC – yet only ~25% of PLG companies define one. Here’s how to score leads on product behavior.
PQLs close 5-6x better than MQLs at 25-40% lower CAC – yet only ~25% of PLG companies define one. Here’s how to score leads on product behavior.