Seven Trial Numbers. One Sets the Rest.
Founders track seven trial numbers. Five of them only move when activation moves. Here is the one to fix first, and the two fastest ways to fix it.
Why PQLs Beat MQLs
PQLs close 5-6x better than MQLs at 25-40% lower CAC – yet only ~25% of PLG companies define one. Here’s how to score leads on product behavior.