01 / The Trial Conversion Engine
We fix trial-to-paid conversion in 90 days, guaranteed — or we pay you $5,000.
02 / The problem
Trial users aren't bad leads. They had the problem, they raised their hand — but they never experienced the value. So you pay twice: once to acquire them, again when they never convert.
From a recent engagement
From 0.03% to a sustained 5% trial-to-paid conversion — month over month.
B2B SaaS · AI automation · 90 days
What most teams get wrong
They treat trial users like new customers. They're not. They're still prospects. They don't need a product tour or a knowledge base. They need to feel the value, fast — and see why paying is the obvious next step.
What works instead
Show them what success actually looks like, and get them to one concrete outcome inside the trial window. Once a user has been through their first real win, the conversion is rarely the question. Renewal is.
03 / The 90-day sprint
A fixed-price, fixed-timeline engagement. We diagnose, we build alongside your team, and we run the system against real trial users until conversion moves — or you don't pay.
We map how your best users actually convert — and identify the Golden Path every paying customer walks without knowing it.
We install a Proof Loop alongside your team — the system that moves users to their First Value Moment and makes paying the obvious next step.
The system runs against real trial cohorts while we measure, tune, and document — so your team can run it after we leave.
04 / The guarantee
Nobody else in this space puts the entire engagement on a clock with money on the line. We do — in writing, in the contract.
Day 30 — Off-ramp
If the diagnostic doesn't give you a clear, actionable plan to move the number, we part ways and refund the engagement in full. No hard feelings.
Day 90 — The bar
Trial-to-paid conversion is up versus the baseline we documented on day 1 — measured against your own data, your own users, your own funnel.
If not — Skin in the game
Every dollar of your engagement fee back, plus a $5,000 check for your time. In writing. That's how confident we are.
The price is fixed. The timeline is fixed. The outcome is the only thing that determines whether we keep your money.
05 / In practice
A B2B SaaS in the AI automation space came to us with strong signup volume and a 0.03% trial-to-paid conversion rate. Here's what changed.
The company had strong signup volume and a 0.03% trial-to-paid conversion rate. Users signed up, poked around, and disappeared. The team had been treating it as a messaging problem.
The first thing the diagnostic revealed: they were on the wrong model entirely. Their product wasn't suited to freemium — users had no urgency, no deadline, no clear moment when paying became the obvious next step. We moved them to a time-bound 14-day free trial. The right model depends on the diagnostic — sometimes that's a time-bound trial, sometimes it's tightening freemium limits, sometimes it's a reverse trial. Whatever the data says.
Then we built everything around one outcome. Four behavioral user profiles based on real usage. Twenty-eight outreach touchpoints triggered by behavior, not time. A structured path driving every trial user toward a single first win — the one that almost always led to a conversion.
A system, not a campaign — running automatically, month over month.
06 / Why us
Most consultants charge a retainer whether the number moves or not. We don't. Three things make this work — and make us different.
Fixed price, fixed timeline, money-back guarantee with a $5,000 penalty on top. The promise isn't a brochure line — it's the legal terms of the engagement. If we don't move the number, you don't pay — and we cut you a $5,000 check on top.
You aren't handed to a junior or managed through a project coordinator. The same person you meet on the discovery call runs the engagement, in the work, until day 90.
By design. It's the only way to give every engagement the depth required to actually move conversion inside 90 days. It also means the calendar runs out — fast.
07 / The math
Move the sliders to your reality. The math runs against the trial pool you already have, the deal size you already book, the baseline you already know.
Today · Annual ARR added
$360,000
After lift · Annual ARR added
$450,000
Today · New customers / mo
20
After lift · New customers / mo
25
Net annual ARR added by the lift
$90,000
From users you're already paying to acquire. No additional traffic. No additional spend.
Your real numbers will be different. The math we run on your discovery call uses your actual baseline, your actual ACV, your actual trial volume — not sliders.
08 / Qualification
We take on one new client per month. That's a deliberate choice — it's the only way to give each engagement the depth it requires. The system only works when it's applied to the right problem.
09 / Who does the work
Michael has spent 14 years building activation and post-sales revenue systems as a CS leader in EdTech and SaaS. He knows firsthand the frustration of trying to get customers across the paywall — the guesswork, the finger-pointing, the slow-moving experiments that never quite stick.
He started Revenue Landscape to productize those lessons into a system that adapts to any company and produces measurable lift, fast.
He works every engagement personally. When you book a call, you're meeting with him. He stays on the work until day 90.
10 / Get started
A 30-minute call. We look at your numbers, tell you whether we can help, and what the lift could look like. If we can't help, we'll tell you who can.
No prep required. We'll walk through your funnel together.